Author: William Mallia

Ah, if only we were perfect we would never need to edit our work. With the onset of the new year, everyone is focused on the nips and tucks that are needed in their life. One New Years resolution you may want to consider strongly is getting extra eyes on your content. You can’t do…

A ghostwriter is a person who is hired to write on behalf of others. In fact, under this arrangement, the proper credit for the writing does not go to the actual writer, but rather those they write for. Regarding your organization, copywriters can be thought of as your ghostwriter. Navy SEALs with a pen The…

On the popular television show, “Mad Men,” you’ll find copywriters vigorously supporting the efforts of the Madison Avenue advertising firms of the 1960’s. While copy creation specialists continue to apply their mastery to “all things words,” it is blog writing that keeps copywriters busy these days. The new way to sell The path to the…

These days, there is much discussion about Copywriting versus Content Marketing. There is also a lot of confusion between the two. While copywriting is certainly a component of content marketing, the two terms are not interchangeable. Terminology confusion While in London recently, attending the World Travel Market, I had the privilege of meeting with a…

One of the most frequent questions I get asked is, “How often should I create a blog submission and what’s the best way to promote it?” As a business, your goal should be to produce, publish, and promote at least one blog article per week. So, let’s discuss the fundamentals of writing and promoting your…

Yes, it is possible to proofread your own copy. While the major journalism organizations such as the Associated Press (AP), Reuters, and the top news outlets all have teams of editors and proofreaders, that doesn’t mean that you can’t clean up your own story. Here’s how: Free write To start, when you write, don’t worry…

You are in business to satisfy your clients’ needs, right? What could be more fundamental to human survival than the pursuit of food? So, let’s toast this harvest season with 5 things fishing teaches about good content writing. 1) Use the right lure: The title The fish you’re trying to catch may live in a…

Your business has its own distinctive character and story. This matchless style should carry throughout your copy. So, let’s look at adding your voice to your content. Your story Identify your business’s narrative. Your story is not the content on your website’s About Us page, although that may be part of it. Your story tells…

  Proactive search site submission or reactive search site submission: which is better? There is an ongoing debate about whether submitting your website to search directories is still as important as it once was. Those in the reactive camp claim that if your site is uploaded to the Internet and can be found by typing…

The binary code that runs the world’s most advanced computers comes down to simple 1’s and 0’s. Likewise, from the smallest organization to the largest corporation, all activities come down to words and numbers. However, people do not speak in binary code.  They use words that express everything from emotion to opportunity. Given this fact,…

Copywriters do so much more than key in text on a computer, and yet many who need them are often gobsmacked by what copywriters charge for their services.  To better understand copywriter pricing, it is best to appreciate what goes into the content creation process.  Here are five steps that determine copywriter rates. Info Harvesting…

When we think about email servers, it’s easiest to think of them as coming in two, basic flavors – Standard-Use and High-Speed. But, what is the right tool for Email Broadcasting? Standard-Use Email Servers Most email is sent via servers that cater to the individual messages, different subject lines, and to a limited number of recipients. …

Everybody wants to get noticed, and this desire extends to his or her website. The number one, most important feature in getting your site found by search engines such as Google, Bing, and Yahoo is active content that is frequently updated. Another tool is subscribing to a Search Site Submission service that, among other things,…

A website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish. Did You Think The Popularity Contest Ended In High School? When…

When someone says the word “Copywriting,” people often think of selling or directing a prospect into a particular action. In fact, the boilerplate definition offered by Wikipedia states, “Copywriting is…primarily used for the purpose of advertising or marketing” and that, “this type of written material is often used to persuade a person or group as…

“Never” is one of those words “they,” tell you never to use.  Well, I am going to use it in this case.  As a freelance copywriter, I see quite a few requests for piecemeal writing projects.  Even though on the surface it may appear to make sense to pay-as-you-go, there are challenges in hiring a…