“Never” is one of those words “they,” tell you never to use. Well, I am going to use it in this case. As a freelance copywriter, I see quite a few requests for piecemeal writing projects. Even though on the surface it may appear to make sense to pay-as-you-go, there are challenges in hiring a copywriter to handle a single project. The alternative is to keep a professional copywriter on board as one of your contracted assets in your business toolbox. If you retain the services of a copywriter, it helps you realize a number of benefits. Let’s have a look at 6 of them.
Number 1 – Save Money and Budgeting Perks
You will save money over a project quote. That is because a retainer relationship is a financial win-win for both you and the copywriter. As a rule, copywriters reward clients who partner with them for the long term by setting lower rates for their work. It assures that they have an ongoing income, and that is a good thing for any business. As a result, you will pay less for their services if you agree to work with them on a consistent basis.
Along with this, once you have an agreement in place, your organization can better manage cash flow and budgeting. The need for word manipulation will no longer be an unexpected fiscal challenge.
Number 2 – More Time To Be You
Since you will not have to educate your new content composer continually, (remember, copywriters are professional word artists and not masters of every industry) working with one copywriter or copywriting firm on a regular basis frees up time for you to focus on other areas of your business.
Number 3 – Faster Project Turnaround
When a copywriter continually creates content about your offering, they get to know it intimately. This allows them to hit-the-ground-running with new projects and limits the training time inherent in one-off project campaigns.
This knowledge also lets them get to know your target audience inside and out, appreciate how you and your organization operates, all of which will allow turn things around quicker and on schedule.
Number 4 – Greater Flexibility
A writer who experientially knows your offering has more latitude in the types of copy they write. From websites to white papers, a copywriter on retainer provides superior project flexibility.
Number 5 – Project Collaboration
Your regularly scheduled content partner will deliver great results because they will be able to collaborate, track, and measure your campaign goals and results. If something is not working, change and modification to the plan are easy.
Number 6 – Offer Ideas
Finally, an experienced copywriter who has a few miles beneath their business keel will be able to provide fresh ideas. Their breadth of involvement in the professional world will allow them to look at your big-picture objectives, and how they can efficiently work toward achieving them.
Since 1991, Ocean Crest Creative has had the privilege of being a part of the success of over seventy-five companies. It would be an honor to become your go-to copywriting/content source. Wouldn’t you like to have an experienced and affordable profession copywriter at your ready?