A website includes three types of links: Internal links, Outbound links, and Inbound links. While all have merit in your quest for Search Engine Optimization (SEO) perfection, it is the Inbound links that are the most coveted and often the most difficult to establish.
Did You Think The Popularity Contest Ended In High School?
When the major search directories review websites for inclusion in their indexes, one key component in their placement consideration is popularity. For your site to catch their algorithmic eye, it must have some level of standing online. Inbound links represent a significant measuring stick that they use to gauge the status of a web presence.
In general, search engines are not actively crawling the Internet looking for sites that are just hoping to be discovered. Even when submitted through traditional channels, the inclusion battle is far from over. So, one of the best ways to “submit” to the search sites is to focus on building links to your site and, therefore establishing an online reputation.
One very effective way to do this is to persistently, without being overbearing, submit your URL and its associated info, to search engines and directories, including the smaller ones. For the most part, these lesser search sites are much more simplistic with their algorithms (if any even exists), and submission works the good old fashioned way – submit often and let them know your URL still alive. This method will build Inbound links to a level not commonly attained.
While a website’s content will always be king, a Search Site Submission Service, such as the one offered by Ocean Crest Creative, is a sound investment.